CNBC
Custom Research programs educate partners about the sentiments of CNBC
viewers, including active investors, household decision-makers, global
C-suite professionals and financial advisors.
Below, you'll find descriptions and highlights from our current custom research.
Want to see complete study details?
Contact UsIpsos Mendelsohn Affluent Study  A
syndicated study of heads of affluent households conducted by Ipsos
Mendelsohn on behalf of CNBC and measuring media consumption habits,
securities transactions, purchasing behavior and influencing of others. Study Overview |
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Ipsos Mendelsohn Custom Study  A
custom study of consumers of upscale business and news publications
conducted by Ipsos Mendelsohn on behalf of CNBC and measuring the
attitudes. This study measures attitudes and behaviors, out-of-home
viewing, media consumption and affluence/influence. Study Overview |
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Erdos & Morgan C-Suite & Lobbyist Viewer Study  A
custom survey of business and financial media consumers conducted by
Erdos & Morgan on behalf of CNBC and measuring attitudes and
behaviors, out-of-home viewing, media consumption, affluence/influence
measures, purchasing responsibility, budgets and industries. Survey Overview |
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Erdos & Morgan Opinion Leaders  A
syndicated study providing prestigious media, communications and
advertising companies in the country with industry leading information
about opinion leaders. Opinion leaders, for the purpose of this study,
are defined as individuals whose influences on business, social,
political, environmental and educational issues far exceeds their
numbers in the population. Survey Overview |
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Erdos & Morgan Professional Investment Community  A
syndicated study that targets a universe of senior managers on the "buy
side" of investment firms. Research targets opinions about various
worldwide financial issues and geographic markets/areas followed for
investments. Survey Overview |
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CNBC Viewer Panel Study  Each
quarter, CNBC engages a select group of viewers to take part in a
comprehensive, topical viewer study. The CNBC VPS gathers more
insight into the sentiments of our viewers on the world’s most relevant
topics and issues, from the economic recovery and retirement to the
political landscape and technology. Study Overview |
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CNBC Partner Performance Intelligence  This
tiered research offering gives a comprehensive look at how your brand
is performing on CNBC and beyond. From insightful ratings and delivery
analysis to custom global viewership studies, CNBC provides the tools
and analysis to ensure your message is being delivered. Report Overview |
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